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By Pete Moore On August 14th, 2019

TV adverts by Mondelez and Volkswagen are the first to be banned under new gender stereotyping rules.

The Advertising Standards Authority (ASA) received some 128 complaints about a Mondelez ad for Philadelphia soft cheese which featured two dads leaving a baby on a restaurant buffet conveyor belt while they were distracted by the food.

Viewers said the ad perpetuated a harmful stereotype by suggesting that the men were incapable of caring for children […]

Three people complained about an ad for the Volkswagen eGolf car which they claimed showed men engaged in adventurous activities in contrast to a woman in a care-giving role.

Just think about it. Think about all the adverts you’ve sat through, none of which caused you harm or induced you to take offence. Half of them would now be banned; banned from broadcast, banned from your living room and banned from your eyes and ears, because they don’t conform to radical Left Wing ideology.

It’s amazing how illiberal so-called liberals become once they have a sniff of power, but then they aren’t actual liberals. They are cultural Marxists intent on the total defeat of human nature, genes, biological inevitability and our way of life.

One day, probably too late, we will realise that the radicals can never be appeased. They will never decide that enough is enough. The need to tell them to eff off and keep on telling them to eff off, unrelentingly, grows more urgent by the day.


  1. Or Sally O’Brien and the way she might look at you…

  2. There will be no end to this.

  3. I see that Gillette is paying for its feminsim……


    Gillette is owned by Procter & Gamble. Its senior marketer, Marc Pritchard, freely admits the company wants to “change the way people view the world,” stressing the themes of inclusion, diversity and equality. But as adjunct professor Mark Ritson of Melbourne Business School wrote in January for this newspaper, it was an unusual strategy given Gillette’s male customers were more likely to hold conservative views. “My bet is that the net impact of this campaign and all the resources invested into it will result in more consumers abandoning the brand than adopting it,” he predicted.

    It looks like the good professor will collect on that bet. Last week P&G reported a net loss of $US5.24 billion for the quarter ending June 30, the reason being an $US8 billion ($12bn) non-cash writedown of Gillette. The company insisted the reason for this was the preference millennial men had for facial hair, and increased competition from brands such as Harry’s and Dollar Shave Club.

    “I don’t enjoy that some people were offended by the film and upset at the brand as a consequence,” said Gillette CEO Gary Coombe last month. “But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

    I do not purport to be an expert on ads, but to me it is a no-brainer that any marketing campaign which intentionally portrays its erstwhile loyal male customers as Neanderthals in dire need of civilising will cause a severe sales backlash. Last year, Gillette sold $US6.22 billion worth of men’s razors and blades compared with $US1.28 billion of women’s razors. Obviously Coombe’s definition of a “small minority” is different from mine.

    This confirms that the owners of the corporates are prepared to lose a lot of money in order to attack normal, white males.

  4. “But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

    This guy should drop dead next Tuesday at 330 pm.

    No one who ever lived ever fell in love with a razor blade company, esp one that charges $4 per cartridge if you let it.


    Small Minority

  5. Google has been caught out lying to Congress about its censorship policy:


    A Google engineer has spoken on the record to say the web giant does blacklist certain news sites and has an ‘editorial agenda’.

    Whistleblower Zachary Vorhies spoke to Project Veritas after claiming the company called police in San Francisco to perform a ‘wellness check’ on him when he originally leaked files on their activity.

    Senior software engineer Vorhies, who worked for the company for eight years, says he added a ‘dead man’s switch’ which would activate the files in case he was ‘killed or assassinated’.

    Among the hundreds of documents leaked by Vorhies to Project Veritas is a document called ‘news black list site for Google Now’ which he claims shows a list of the web pages Google restricts.

    It includes a number of conservative leaning websites such as The National Enquirer, Media Matters and Infowars.

    Vorhies says the company’s actions are ‘hypocritical at the least and it’s perjury at the worst’ after CEO Sundar Pichai testified to Congress to say they do not promote left-leaning, Democratic news over that of more Conservative outlets or merely outlets it does not rate.

    If Google wants to have political bias and if they wanna say they have political bias that is their right as a company.

    ‘But for them to go under oath and say that theses blacklists don’t exist, well employees like me are able to just search through the internal search engine of the company and see that they do, it is hypocritical at the least and it’s perjury at the worst.