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WOKE GILLETTE BACKTRACKS

By Pete Moore On August 22nd, 2019

Gillette’s parent company suffered an $8 billion hit to its value last month. I’m glad to say that my boycott helped a smidgen. Having told men that they are toxic and potential rapists it seems that others have stopped buying their stuff too. Nope, I’m staying with Cornerstone.

So Gillette has had a change of heart. Its new Australian ad is back on old ground. Discarding its anti-masculine propaganda, we see a white man as a firefighter and loving father. How terribly old-fashioned. The Advertising Standards Authority would ban this in the UK.

10 Responses to “WOKE GILLETTE BACKTRACKS”

  1. Well done Pete, I knew you couldn’t resist commenting on the Gillette add in the end.
    You never disappoint me mate.

  2. The Advsertising Standards Agency really did ban an advert for showing a woman pushing a pram on grounds of ‘gender stereotyping’, based on the complaints of three people.

    https://edition.cnn.com/2019/08/14/media/uk-adverts-banned-gender-stereotypes-scli-gbr-intl/index.html

    Dave – Gillette lost $8 billion because it attacked its client-base, and Pete pointed out this fact in a precvious item. Why should Pete not show the consequentials to Gillette? Note that corporates are now stating openly that money is now secondary to social-engineering, and surely you know what that means? If not, I’m sure that Pete can mansplain it to you.

  3. Gillette should be condemned for the ads insulting its own customers – a rather unique strategy – but the woke ad is likely not a major reason for the writedown

    The writedown probably is a result of consumer revolt against insanely high prices for their blades, which left them ripe for the pickings by competitors

    and

    Many young men sporting beards now, more than in years past. Look around.

  4. Phantom – Gillette has not suddenly ramped up its prices. The losses occurred because of its attack on its customers, and that precipitated a boycott of the product. Note that the CEO was not sacked

  5. You sell few blades to a bearded man. This trend is alive and well in hipster areas of the US.

    https://www.cnbc.com/2016/01/16/beards-boom-and-so-do-businesses-catering-to-them.html

    Politicians sometimes wear them, and so do a few chief executives. Urban hipsters have become synonymous with them, yet rugged outdoorsmen have been sporting them for years.

    Beards — having become so popular that they’ve even had an annual movement ( “no shave November,” now more or less a year-round display) named after them — are part of a growing category of the male grooming market, which sees more than $6 billion in sales annually, according to Euromonitor data.

    The slow decline of clean-shaven faces has given rise to a new male archetype, one that’s becoming a coveted market demographic in its own right and spurring the rise of small businesses that cater to pampering hairy faces.

  6. They have lowered their prices over the past few years because of major customer defections to the discount clubs.

    The blades were approaching $5 each in some cases. Gillette were idiots to charge that much. They created powerful competitors who are eating their lunch.

    I don’t doubt that the woke ad turned off some of their best customers, and that it won them no new customers

  7. Allan

    Dave – Gillette lost $8 billion because it attacked its client-base, and Pete pointed out this fact in a precvious item. Why should Pete not show the consequentials to Gillette? Note that corporates are now stating openly that money is now secondary to social-engineering, and surely you know what that means? If not, I’m sure that Pete can mansplain it to you.

    Allan, my comment was more to point out the fact that Pete is such a predictable caricature of himself, that I can predict his posts, usually based on what’s been in the news. It is not a reflection on my opinion of the Gillette advert. That’s just you, making your bullshit assumptions about what I think, yet again.
    As I mentioned before in a conversation with Phantom. I thought the Gillette advert was extremely missguided.

  8. Phantom,

    The writedown probably is a result of consumer revolt against insanely high prices for their blades, which left them ripe for the pickings by competitors

    More and more people, (myself included), are realising that you don’t need these multi blade, swivelling head, wire guarded, lubrication strip blades which are extremely expensive. I switched back to a Wilkinson sword safety razor with a single replaceable blade. It takes a bit of practice, but it shaves just as close as these modern multi blade razors and is a fraction of the cost.

  9. About ten years ago, shocked at the store price of Gillette blades in the store or on Amazon, I started buying them in the grey market on ebay, sometimes from sellers in Japan or Canada. The price was about 50% less than they were in the store ( where Gillette wanted you to buy them ) for an identical product.

    Ebay is a wonderful thing.

  10. Are you sure those were real Gillette blades Phantom? A lot of the branded stuff from China on eBay are fakes. Sometimes good quality fakes sometimes not.