I note with some amusement that Naomi Campbell, the so-called ‘super-model’ is complaining bitterly because, as she asserts, companies are not choosing black models for their promotions and campaigns.
She also states that, because of the recession, advertisers don’t dare to place a black girl, or of any other colour than white, to front their offerings to the public!
Now broadly speaking, although not any economist myself, I would have thought that advertisers tend to go with the bodies, faces, and to a certain extent, minds; which they associate with the successful selling of their particular product. Since they obviously have target markets, they would go with the models who have produced success in the past, and because of the models’ positive attitude towards their behaviour, and their chosen profession, which is to act as a mobile clothes-horse.
Could the lack of work heading Miss Campbell’s way have anything to do with her proclivity for throwing mobile phones, or for inappropriate comments, or the manner in which she treats, say, airline staff?
Why, I do believe the lady doth protest too much!