When most of us buy a loaf of bread, we go for a brand, a bakery or supermarket logo, an item we have grown used to. We sometimes moan a little at the ever-rising (pun-alert! Ed.) cost of the average loaf, but we pay; and butter the result, or toast, to our own liking. But what might be in our minds if we were all members or adherents of the ultra-orthodox Hasidic Jewish sect based near New York.
These guys not only import their own wheat from near the Mexican border, they even supervise its harvesting and growth, so that it conforms to the strictest standards of Kosher manufacture. The farmer don’t get no say, a Hasidic man drives the combine, and only after the farmer has assured the rabbis that no water has been near the crop to even hint at sprouting ears.
Too far? Too uptight? Possibly; but if your very religion and race were threatened with actual extinction just a few decades ago, I reckon the Hasids have the right to determine what goes into their matzo bread, which incidentally tastes great with chunky Scots marmalade.