1 2 mins 8 yrs

Once upon a time, in the days before cynical marketing men commenced scrutinising every message going out to consumers to ensure that the ‘Marketing Message’ remained intact; a safety recall was just that: an admission that something had gone wrong, and the company would fix it, at no charge.

Now, however, it is a slightly different thing. It isn’t’ a ‘safety recall’, it is, using the modern version of Orwell’s ‘Newspeak’, a part of existing product modification programs; or alternatively a ‘corrective action’.

I listened to an advert for Beko appliances, and the first part of the message seemed to be aimed at users with an I.Q. into double figures, as the company suggested that, during the ‘warmer weather’, adjusting the fridge temperature to slightly lower than normal would compensate for the higher room temperatures. The message itself is stupid and silly, as the fridge space is sealed and insulated against outer temperature influences, but that is not the worst of this message. The speaker then goes on to coyly state that certain modifications are needed to certain tumble dryers, fridge/freezers and gas cookers, and if you just check the appliance’ serial number, you can contact the manufacturer for an upgrade.

Strange, is it not that giant manufacturing companies do not mention this, or this, or even this type of occurrence; possibly because they definitely do not want to frighten the natives!

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One thought on “Recall? No way, its just a marketing message!

  1. Don’t use Toyota or US settlements as good examples.

    You can be found liable for products liability in the US even if your product is not found to be unsafe. There was a huge settlement dor “‘ breast implant ” liability here, which destroyed a couple of large companies, despite the fact that studies ultimately found that the things did not cause any illness.

    Junk science is alive and well in the US courts.

    A company may fear the outcome of a jury trial even if they know that the facts are on its side. I have reasonto believe this to be true in the Toyota case also. Nearly all ” sudden acceleration ” cases lead to driver error as the true cause. This was true in the Audi case, an is probably truemin Toyota as well.

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