Get this latest wheeze from the high priests of parochialism.
The EU is preparing to act against the “disproportionate” amount of British television and film content shown in Europe in the wake of Brexit, in a blow to the UK entertainment industry and the country’s “soft power” abroad.
The UK is Europe’s biggest producer of film and TV programming, buoyed up by £1.4bn from the sale of international rights, but its dominance has been described as a threat to Europe’s “cultural diversity” in an internal EU document seen by the Guardian […]
Brussels’ target this time is the continuing definition of British programmes and film as being “European works”.
Under the EU’s audiovisual media services directive, a majority of airtime must be given to such European content on terrestrial television and it must make up at least 30% of the number of titles on video on demand (VOD) platforms such as Netflix and Amazon.
There they go, conflating the EU and Europe yet again. It is entirely intentional. That directive actually does exist and it’s as narrow-minded as you’d imagine it to be. Yet in the interests of “cultural diversity” the Eurocrats threaten to significantly restrict the diversity of content. I don’t know how that works, but I’m glad these people no longer dictate what appears on my screen.
Of course in the end it’s normal people who suffer. The UK, amazingly, produces far superior TV than any other European country. I should know. I’ve seen enough TV in the five other European countries I’ve lived in to pronounce it all as appalling. Italy takes the prize for the worst. I actually watched and wondered how the successors of Roman civilisation and the Renaissance could produce such rubbish. (Answer: Berlusconi mainly.) Spain and France are barely better.
So it looks like Europeans are going to “enjoy” many more Italian game shows.